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Exploring ESG Innovation: Sharing from ChopValue

Updated: Jun 5

At SusHi Tech Tokyo 2025 (May 8-10), the Macao Startup Club (MSC) had the privilege of capturing a compelling video interview featuring Sabrina, Director of Sustainability at ChopValue, a trailblazing company in the ESG (Environmental, Social, and Governance) space. This video highlights the transformative power of sustainable innovation, and we’re excited to share it with our community while diving deeper into the ESG industry and ChopValue’s impactful work.


A Glimpse into Sustainability at SusHi Tech

In this engaging interview, Leo Cheng from MSC sits down with Sabrina to explore ChopValue’s mission. Founded in 2016, ChopValue has spent nine years collecting single-use chopsticks from restaurants and transforming them into high-quality furniture. A standout moment in the video is the reveal of their sushi counter, crafted from over 20,000 chopsticks, which attendees at SusHi Tech used during lunch—an inspiring example of sustainability in action. Sabrina also shares how ChopValue’s efforts prevent 70% of Japan’s waste from being incinerated, a significant step toward reducing environmental harm. This video showcases how startups can lead the way in addressing global challenges through innovation.



The ESG Industry: Driving Sustainable Change

The ESG industry has emerged as a cornerstone of modern business, encouraging companies to prioritize environmental sustainability, social responsibility, and ethical governance. Globally, the ESG market is projected to grow significantly, with investments in sustainable initiatives expected to exceed $50 trillion by 2030, according to recent industry reports. Companies are increasingly adopting ESG frameworks to reduce carbon footprints, enhance community impact, and ensure transparent operations. In the environmental sector, innovations like upcycling and waste reduction are gaining traction, particularly in regions like Asia, where rapid urbanization generates substantial waste—estimated at 1.4 billion tons annually. The focus on circular economy models, where waste is repurposed into valuable resources, aligns perfectly with the ethos of startups like ChopValue, making them pivotal players in this evolving landscape.


ChopValue: Redefining Waste with Purpose

ChopValue stands out as a leader in the ESG space, demonstrating how businesses can thrive while prioritizing sustainability. Since its inception in Canada, the company has expanded operations across multiple regions, and its recent entry into the Japanese market marks a strategic milestone. ChopValue’s core mission revolves around upcycling—collecting discarded chopsticks and transforming them into durable furniture, such as tables, shelves, and even the sushi counter showcased at SusHi Tech. To date, the company has diverted millions of chopsticks from landfills, significantly reducing CO2 emissions by preventing incineration, a common practice in Japan where 70% of waste is burned. Beyond its environmental impact, ChopValue fosters social responsibility by partnering with local restaurants and communities, creating a circular economy that benefits all stakeholders. Their nine-year journey exemplifies how ESG principles can drive business growth while addressing pressing global challenges like waste management and climate change.


This video interview with ChopValue at SusHi Tech Tokyo 2025 is a testament to the power of sustainable innovation and global collaboration. It reflects MSC’s commitment to spotlighting startups that are shaping a better future. Watch the full video to learn more about ChopValue’s journey and the broader ESG movement, and stay connected with https://www.macaostartupclub.com for more stories from the startup ecosystem!



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